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Research papers

Creating brand and business transformation

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}In 2008 in Great Britain, Gordon's Distilled Gin, the largest gin brand, was facing a yearly decline circa -32%. Today, it is growing at an amazing rate of +74%, which is faster...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Sally Smallman, Emiliana Vidali
Company: Diageo
September 8, 2019
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Citation

Smallman and Vidali (2019a, September 08). Creating brand and business transformation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/creating-brand-and-business-transformation


Research papers

The time traveller's guide to consumer insights

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Doctor When will see you now. The time traveler's guide to consumer insights: How to...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Adrian Terron, Kavita Mahto
September 8, 2019
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Citation

Terron and Mahto (2019a, September 08). The time traveller's guide to consumer insights. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-time-traveller-s-guide-to-consumer-insights


Research papers

Test launch is the new black

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}There is a powerful trend toward launching new products in test markets. Some organisations use this as a way to skip the stage-gate process and get to market faster in a...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Erin Russeck, Jessica Bolger
September 8, 2019
×

Citation

Russeck and Bolger (2019a, September 08). Test launch is the new black. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/test-launch-is-the-new-black


Videos

Test launch is the new black

There is a powerful trend toward launching new products in test markets. Some organisations use this as a way to skip the stage-gate process and get to market faster in a competitive landscape, while others aim to mitigate risk. Drinkworks, an AB...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Erin Russeck, Jessica Bolger
September 8, 2019
×

Citation

Russeck and Bolger (2019a, September 08). Test launch is the new black. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/test-launch-is-the-new-black-10726


Videos

Creating brand and business transformation

In 2008 in Great Britain, Gordon's Distilled Gin, the largest gin brand, was facing a yearly decline circa -32%. Today, it is growing at an amazing rate of +74%, which is faster than any other big, international gin brand. Turning around a long-term...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Emiliana Vidali, Sally Smallman
Company: Diageo
September 8, 2019
×

Citation

Vidali and Smallman (2019a, September 08). Creating brand and business transformation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/creating-brand-and-business-transformation-10731


Videos

An update on ESOMAR's investing in insight thought leadership initiative

In this session, David Smith of DVL Smith and BV Pradeep of Unilever will build on the How to demonstrate the value of customer insight project that ESOMAR conducted with top insight industry leaders. They will provide a selection of best...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: David Smith
September 8, 2019
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Citation

Smith, D. (2019a, September 08). An update on ESOMAR's investing in insight thought leadership initiative. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/an-update-on-esomar-s-investing-in-insight-thought-leadership-initiative


Videos

The time traveller's guide to consumer insights

Doctor When will see you now. The time traveler's guide to consumer insights: How to foretell your consumer's destiny accurately with big & small data.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Adrian Terron
September 8, 2019
×

Citation

Terron, A. (2019a, September 08). The time traveller's guide to consumer insights. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-time-traveller-s-guide-to-consumer-insights-10671